wowhaxor’s Offline CPA Method
CPA offers are the bread and butter of most successful Internet Marketers, whether white or black hat.
This is because CPA offers provide the perfect middle ground between affiliate products and PPC
advertising such as AdSense. Affiliate products can earn great commissions – but the person has to fork
over great deals of cash for you to make your commission which reduces your conversion rate. AdSense
is super easy to get clicks off of – but, especially in this day and age, the clicks are mere pennies and
barely even worth the effort anymore. CPA offers allow you to make either a few bucks on a free offer
or a good chunk of change on a trial offer where the person thinks they are just buying a sample but of
course forgets to cancel in a timely manner.
The problem with promoting CPA offers is that all of the truly great and successful Internet marketers
already have the best traffic sources tied up. Whether it be Craigslist, email spamming or advertising
on PPC networks such as AdWords these guys know what they are doing and will slaughter the new
marketer just trying to break in. Fortunately, there are so many possibilities to market CPA offers
offline and make big $$ with far less work than online methods. This report will outline exactly how to
make big $$ with offline CPA marketing. So, without further ado, time to get to the method!
Finding the Right Offer This will come naturally after a few campaigns, but for your first campaign you
can follow my offer – and these steps – to the letter and come out with some serious cash. My first
campaign with be for a ‘free gas card’ zip code submit. Basically how this works is someone that is
interested in a free gas card will input their zip code in a form and you get paid about $1$2 for that,
they never have to take out a credit card and you make way more than what an AdSense click would
give you. Now you will soon be shocked at just how simple this method really is.
To find an offer like this head over to offervault.com and do a search, it will tell you which networks
currently have one running. Sign up for this network, it may take a couple of days to be approved so be
patient. If you have never signed up for a CPA network before please skip down to the very end of this
report for details on how to properly do this in order to be accepted everytime. Be sure to remember
the dollar amount, you will need it later.
Once you have been approved and you have your link together it is time to begin promoting it. Now, if
you have the money pick up a cheap .com domain – this will lend a lot of credibility and is also more
memorable so you will convert at higher rates. If you don’t have the cash you can use free webhosting
on 000webhost.com or a tinyurl.com redirect for this step. However, I strongly urge you to get a
domain, the first three or four people to input their email addresses will pay for it!
If you have chosen to go with a domain (good choice!) it is time to pick a good one. The qualities it
should posses are brandibility, length and relevance. This domain needs to have something to do with
free gas cards, be as short as possible and be brandible – or catchy/easy to remember. A good example
would be gascards.com – of course this is undoubtedly already taken. Then, open up notepad and stick
the following code into it:
<html>
<head>
<title>Loading page…</title>
<meta httpequiv=”refresh” content=”1;URL=http://www.AFFILIATEURL.com”>
<script>
url=’http://www.AFFILIATEURL.com’;
if(document.images) { top.location.replace(url); }
else { top.location.href=url; }
</script>
</head>
<body><b>Due to High Demand Please Complete the Following Offer to Access Content</b>
<a href=http://www.AFFILIATEURL.com>.</a>.. You Will be Automatically Redirected in 10
Seconds.
</body>
</html>
Of course, replace where it says ‘http://www.AFFILIATEURL.com’ with the link that you are given for
your free gas card zip submit. Save this file and name it ‘index.html’ then upload it to your host. Your
domain name that you registered will now automatically redirect every visitor to the free gas card e
mail submit, and there is no long and nasty looking affiliate link that you have to get them to remember
or write down.
Now it is time to create your advertising medium, rather than a PPC ad or Craigslist posting you are
going to be creating a flyer! This is super simple and I do all of mine in word. In fact, keeping your
flyer looking unprofessional but somewhat clean looking lends more credibility for this method. You
will want to create a flyer that has, basically, the following text. Of course you need to change the city
name to the one where you will be promoting!
Free $50 Gas Card Promotion – Useable at ANY Gas Station
This promotion is limited to the first 50 customer in the Portland, OR area
As part of our effort to better gauge local driving and gas usage habits the McDowell Group is putting
out a quick and free survey on personal driving and gas data, all information will remain confidential.
The first 50 interested persons to complete this survey will receive a free $50 gas card valid at any gas
station that accepts VISA credit or debit cards.
Simply visit www.YourDomain.com and input your ZIP code to insure that you are a local
resident, then you may begin the free survey to receive your $50 gas card.
And that is that. Your flyer is done and ready for your marketing. Note the important aspects of this
particular flyer so that you are able to apply them to any future campaign you may undertake:
1. Clear Title – Grab them with what you are offering
2. Believability – Believe it or not many people out there still think that anything on the Internet is
a scam, sounding too good to be true doesn’t much help your cause; always provide a good back
story.
3. Preparation – Prepare them for what they are going to see, you get paid after the zip submit so
the rest does not matter. Prepare them for that and give a reason for it. This will make sure that
they don’t close their browser thinking you are looking for personal information once they get
that far.
4. Strong Call to Action – Bring them in and do it now! The limited amounts method works great
but the sky is the limit here. The real key is to make them believe that they need to get on this
and sign up right when they get home. People are very impulsive, this makes it easy to get them
to quickly act but also means that if they do not get on it right away they most likely never will.
5. Keep it Simple Stupid – Don’t make a 20 page pamphlet, keep it at a paragraph or two plus a
title and your URL, use colors and bold/italics but don’t go overboard with images or too much
writing. Lock them in, get your point across and get the hell out.
That’s it, now it is time for distribution!
Getting Traffic – the Offline Way
Print these bad boys off, the more you print and work with the more money you make so don’t be shy
when your little print manager prompts you for a number. Exhaust all of your paper, if you setup your
campaign well you will probably be motivated by the earnings tomorrow to go out and buy more paper
to print on!
If you are feeling very ambitious you may also consider printing ‘business cards’ which are nothing
more than your title from before and website URL. Make a little pouch on the bottom of your flyer
(staple and a scrap of paper) and throw a few of these little cards in there. This helps with that old dead
head who thought he’d remember the URL without writing it down but really didn’t.
Arm yourself with your offline marketing tools – thumb tacks, your flyers and some scotch tape.
The best place to get these flyers actually viewed is to tack them up at grocery stores and other places
with common cork boards such as malls and even some businesses. These are the most viewed
locations, believe it or not but some people come to these stores just to look for a new boat on the
corkboard and your flyer will grab their attention pretty quickly. Be sure to abide by all rules, if it says
to post a date then do it! You want these little offline ads to stick as long as possible.
Once satisfied with the volume of your corkboard posting it is time to take it to the next step – the gas
stations. Dress yourself like a college kid and get a little pushy. Although you may have social anxiety
of some other kind of Internet related handicap remember this is a job and just suck it up. Head down to
a gas station and start distributing these flyers to people pumping their gas. Engage them and briefly
tell them basically exactly what the flyer says. This is the highest converting way to get these zip
submits, a oneonone offline sales pitch gets people pretty fired up about a free tank of gas, especially
when they just had to pay for one! Chances are the attendant at many of these stations will ask you to
leave after a period of time, be polite and do so. There are plenty more gas stations in your concrete sea,
I’d bank on it.
Another method for handing out additional flyers is some snail mail spam. Now, this one is very easy –
and it is much easier to hit the ‘inbox’ than it is with email spam. Just walk up and down a street and
stick these in mailboxes. Remember the more you distribute the more you stand to make.
A final method for this is the classic car windshield wiper technique. This has the worst results as
people tend to be irritated and throw them away but if there is a large event with many people parked
close together then you can get these put on a ton of cars at the same time and make some money with
little work. Remember, 50100 people entering their zip code a day is a full time living!
Now that you have seen some success you may be asking how you could possibly repeat this in your
town over and over again. Well, you have a couple of options and I encourage you to use them both.
Scaling it Up
Scaling up this method is very simple. Outsource, just as you would with your online marketing when
you have a profitable campaign but have exhausted your personal abilities.
Getafreelancer.com is a great place to hire people in other towns to do this for you. Do not share the
method – simply the flyer template. Be sure to tell them that you are tracking them and have average
sales figures per # of flyers distributed from your more than 50 other freelancers working on this
project and if they fail to meet your quota they will not be continued for the next round. This will help
to make sure that they actually get out there and distribute your flyers.
Craigslist is another great place, college kids looking for a day’s work and some quick PayPal cash will
jump on board. This allows you to easily and cheaply expand your campaign to tons of different cities
who have never seen your flyers before.
The second part of scaling this method up is to pick a new product and a new campaign. Just put on
your thinking cap because there is a similar way to market nearly every CPA offer whether it is a zip/e
mail submit or a free trial offer – which can actually be far more profitable once you get the hang of
things.
4 Responses to “wowhaxor’s Offline CPA Method”
Great article. It gave me a lot of ideas outside of the internet to make money on CPA offers.
Thanks very much for these great ideas! I’ve heard of this general idea but never have seen it covered as thoroughly as you have, here.
Would appreciate any advice you have on how much to pay freelancers, and procedures for paying them, if they’re in other towns. Would you think paying them in advance for some agreed-upon number of flyers? Or wait & let them report how many they’ve put out, and take their word for it? Or pay a little in advance, etc.?
We’d have to take some risk, it’s obvious. Maybe experiment with different systems?
Thanks again. These are some great ideas.
Wayne
I believe #2 is very important. Not many people will trust you from the getgo. Requires a bit of trust and relationship building to get people to buy.
-Kai
Excellent article. CPA is of the article that I like most on net. There are lots of information about CPA on net that help people to make money.
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